Oireachtas Joint and Select Committees
Tuesday, 13 December 2022
Joint Oireachtas Committee on Climate Action
The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)
Brian Leddin (Limerick City, Green Party)
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I imagine the ASAI is challenged in that regard. The sponsor is sponsoring a show for a reason. The show might be all about the importance of climate action and a sponsor that wants to sell its product can creatively disguise the fact that its product does not align with climate action and might, in fact, pull against it. How can the ASAI get around that? Is it resourced well enough to understand the difference between sponsorship that is harmful and sponsorship that is genuinely aligned?