Oireachtas Joint and Select Committees

Tuesday, 13 December 2022

Joint Oireachtas Committee on Climate Action

The Role of the Media and Communications in Actioning Climate Change: Discussion (Resumed)

Photo of Brian LeddinBrian Leddin (Limerick City, Green Party) | Oireachtas source

I imagine the ASAI is challenged in that regard. The sponsor is sponsoring a show for a reason. The show might be all about the importance of climate action and a sponsor that wants to sell its product can creatively disguise the fact that its product does not align with climate action and might, in fact, pull against it. How can the ASAI get around that? Is it resourced well enough to understand the difference between sponsorship that is harmful and sponsorship that is genuinely aligned?

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