Ms Orla Twomey:

Our code does not currently have a set of rules that relates to the choice of sponsorship in a general way or that assesses whether a particular sponsorship is appropriate. In respect of programme codes, the Broadcasting Authority of Ireland has programme codes as well as separate advertising codes and there is a reason there is a separation between programme content and advertising content. If we received a complaint about a sponsorship advertisement, we would examine whether it was misleading or whether any other element of the code was breached. However, whether or not it is an appropriate sponsorship is not something we currently consider.