Ms Orla Twomey:

From an ASAI perspective, programme content does not come within our remit but the advertising of the sponsorship does. Certain product categories should not be sponsoring certain programmes. In the case of gambling, for example, sponsors should be careful that they are not using children in sponsorship advertisements and things like that. However, the editorial content is not within our remit. Advertising features or advertorials in traditional media are within our remit. That is where an advertiser creates content and pays for it to be placed in, say, a publication. The code requires that to be disclosed as advertising material because where the advertiser has paid for it and has significant control of its content, that is advertising. We would be concerned about the transparency piece.