Written answers

Wednesday, 14 December 2022

Department of Culture, Heritage and the Gaeltacht

Social Media

Photo of Seán SherlockSeán Sherlock (Cork East, Labour)
Link to this: Individually | In context | Oireachtas source

71. To ask the Minister for Culture, Heritage and the Gaeltacht the amount spent on social media advertising in 2021 and to date in 2022, in tabular form; and the amount spent per platform. [62813/22]

Photo of Catherine MartinCatherine Martin (Dublin Rathdown, Green Party)
Link to this: Individually | In context | Oireachtas source

The amount spent by my Department, and the campaigns per Social Media platform, between 1 January 2021 and 13 December 2022 are set out in the table below.

Programme Year Spend Social Media Platform
Major Sports Events Consultation 2022 €600 Twitter
Major Sports Events Consultation 2022 €79.84 Facebook
Cruinniú na nÓg 2021 €1,322 TikTok
Cruinniú na nÓg 2021 €2,417 YouTube
Cruinniú na nÓg 2021 €2,971 Facebook
Creative Youth 2021 €458 Twitter, Facebook & Instagram
Creative Ireland Programme 2022 €188 Twitter
Creative Ireland Programme 2022 €208 YouTube
Cruinniú na nÓg 2022 €2,473 Facebook
Cruinniú na nÓg 2022 €200 Twitter
Cruinniú na nÓg 2022 €50 Instagram
Cruinniú na nÓg 2022 €1,673 TikTok
Cruinniú na nÓg 2022 €1,231 Snapchat
Cruinniú na nÓg 2022 €3,525 Spotify
Cruinniú na nÓg 2022 €2,011 YouTube
Culture Ireland - Seoda 2021 2021 €211.40 Facebook/Instagram
Culture Ireland – Seoda 2022 2022 €322.42 Youtube
Culture Ireland - Seoda 2022 2022 €205.00 Facebook/Instagram
Culture Ireland - Seoda 2022 2022 €179.44 Twitter
Total €20,325.10

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