Dáil debates

Tuesday, 16 June 2009

Ceisteanna - Questions

Public Relations Contracts.

2:30 pm

Photo of Enda KennyEnda Kenny (Mayo, Fine Gael)
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Question 5: To ask the Taoiseach if he will report on the work of the group established in his Department to oversee the awarding of public relations contracts by Ministers; and if he will make a statement on the matter. [15558/09]

Photo of Eamon GilmoreEamon Gilmore (Dún Laoghaire, Labour)
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Question 6: To ask the Taoiseach if he will report on the work of the group established within his Department to oversee the awarding of public relations contracts by Ministers; and if he will make a statement on the matter. [16608/09]

Photo of Caoimhghín Ó CaoláinCaoimhghín Ó Caoláin (Cavan-Monaghan, Sinn Fein)
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Question 7: To ask the Taoiseach if the group established in his Department to oversee the awarding of public relations contracts by Ministers is still functioning; and if he will make a statement on the matter. [20712/09]

Photo of Brian CowenBrian Cowen (Laois-Offaly, Fianna Fail)
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I propose to take Questions Nos. 5 to 7, inclusive, together.

These questions relate to the findings of the Quigley report, which was published in 2005. That report highlighted the need for special care in cases where a proposed consultancy comprises an element of direct service to a Minister or Minister of State, particularly in the public relations or communications area, and-or where a Minister or a Minister of State suggests the name of a person or enterprise as being suitable.

As I outlined to the House previously following publication of the Quigley report, additional procurement guidelines were approved by the Government and are published on my Department's website. The guidelines were brought to the attention of all Secretaries General, who were asked to implement them and in future to bring them to the attention of all newly-appointed Ministers, and Ministers of State where relevant, in their Department or office.

The guidelines give the Secretary General to the Government and the Government Secretariat a role in examining certain procurements. However, there is no special committee in my Department to oversee the awarding of public relations contracts by Ministers. Any workload arising from the application of these additional procedures is handled within existing resources of the Government Secretariat.

Photo of Enda KennyEnda Kenny (Mayo, Fine Gael)
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The Government information service provides information about Government decisions. Every Minister who makes an announcement makes a Government announcement specific to a Department. What is the relationship between the Government information service and public relations firms contracted to Departments when the end result is much the same?

I would like to bring two cases to the Taoiseach's attention. The Minister for Justice, Equality and Law Reform launched a PR awareness campaign on knife crime in February, and he allocated €200,000 even though it never got off the ground. There has been a 72% increase in knife crime and the use of offensive weapons in five years that have led to proceedings. Three out of ten offenders are aged under 20. The aim of the campaign was to access social networking websites and promote the campaign in tandem with a national campaign in schools. The on-line campaign was a total flop. Only 17 followers made contact on Twitter and there were 39 friends on Facebook. There are 170,000 people between the age of 18 and 20 in Ireland, so this campaign has failed completely to resonate with the group for which it was intended. A PR firm was contracted to promote the campaign, but it stated that it only held six out of 12 planned workshops. That is 12 workshops across 733 secondary schools, which speaks for itself. In 2001, the "Cool Choices" alcohol awareness programme cost €50,000 and was off-line within five months.

Is there a system of monitoring public relations contracts on awareness campaigns approved by the Government? Does any group look at the advertising consultancies involved? What does the Taoiseach think of the Quigley report, produced in 2005? It recommended that the Department of Finance should consider providing advice on the monitoring and the recording of work done under those contracts and in respect of the quality of the work they carry out.

Photo of Brian CowenBrian Cowen (Laois-Offaly, Fianna Fail)
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If there are any particular public awareness campaigns related to a Department, they should be referred directly to that Department. I do not have any information on those campaigns. As I said already, there is no group that oversees PR contracts. These are matters for individual Ministers and Departments. Arising from the Quigley report, a need was identified to bring forward guidelines. These guidelines were provided and the Secretaries General of all Departments are aware of them, and must utilise them where they are relevant. There is no group looking after that.

The Government information service has no role whatever in the procurement of PR contracts for Ministers and Departments. It is a matter for Departments to work with public procurement rules themselves.

Photo of Enda KennyEnda Kenny (Mayo, Fine Gael)
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Does the Taoiseach have a view on the recommendation of the Quigley report that the Department of Finance should consider offering advice on the quality of work produced in respect of contracts awarded? That was specifically about the Department of Finance.

Photo of Brian CowenBrian Cowen (Laois-Offaly, Fianna Fail)
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That was about a sub-group consisting of representatives from the Department of Finance and the Government contracts committee, which carried out a review in accordance with the Quigley recommendations regarding the engagement of consultants. Guidelines consolidating various elements of previous guidelines, and augmenting them where appropriate, were prepared and published and circulated. That recommendation was implemented.

Photo of Eamon GilmoreEamon Gilmore (Dún Laoghaire, Labour)
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These guidelines, which were published in 2005, provided for a number of procedures, one of which was that where a Minister was engaging a consultancy firm or PR firm, then this would be notified to the Secretary General to the Government. How many times has the Secretary General been notified of consultancy or PR contracts that come under the terms of the guidelines? The procedures provided for consideration of such awards by the Government secretariat. On how many occasions has the Government secretariat considered the award of consultancy contracts?

It provided for procedures whereby the Secretary General to the Government would make recommendations to the Taoiseach in respect of appointment of consultants and PR contracts. Since the guidelines were introduced in 2005, on how many occasions have recommendations been made to the Taoiseach by the Secretary General to the Government?

Photo of Brian CowenBrian Cowen (Laois-Offaly, Fianna Fail)
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I will provide the information I have here. The guidelines put in place a procedure that must be followed when a proposed consultancy or a contract for services comprise a significant element of direct service to the Minister or Minister of State, particularly in the PR or communications area, specifically providing advice or briefings, or where the Minister or Minister of State has provided the name of a person or enterprise that might be suitable. In such circumstances, the guidelines state that the Secretary General in the Department must notify the Secretary General to the Government. Having inquired about any aspects considered to be relevant, the Secretary General to the Government then makes a recommendation to the Taoiseach on whether special conditions should be observed in the procurement process.

Regarding the number of cases referred to the Government secretariat under the procedures, seven cases within the terms of the guideline have been processed so far. In September 2008, I agreed to the appointment to the Department of Communications, Energy and Natural Resources of a consultant to conduct a facilitation exercise in connection with the consultation paper on next generation broadband. In 2007 one case was noted by my predecessor following consideration by the Secretary General to the Government regarding an invitation to tender for consultancy work at the Department of the Environment, Heritage and Local Government to scope out a project to lead to the establishment of an independent electoral commission. Subsequently, the candidate concerned was not successful in the tender competition.

Two cases related to the appointment of an arts adviser at the Department of Arts, Sports and Tourism. My predecessor approved one of these appointments in 2005 following appropriate consideration by the Secretary General to the Government. Upon the resignation of the original post holder, my predecessor approved the appointment of a successor to the post in 2006.

The three other cases referred to the Secretary General to the Government were, on consideration by him, found not to fall within the scope of the guidelines and did not require consideration or approval. These related to the appointment of IT, PR and communications consultants.

Photo of Eamon GilmoreEamon Gilmore (Dún Laoghaire, Labour)
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Were there cases where the Secretary General to the Government made recommendations to the Taoiseach in respect of public procurement procedures?

Photo of Brian CowenBrian Cowen (Laois-Offaly, Fianna Fail)
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Not to my knowledge. Regarding the criteria used by the Secretary General to the Government in considering consultancies, he is concerned that not even the perception of impropriety can arise. Within that broad principle there is full flexibility to have regard to any relevant considerations. I am not aware of any of the cases to which Deputy Gilmore refers.