Enda Kenny (Mayo, Fine Gael)

The Government information service provides information about Government decisions. Every Minister who makes an announcement makes a Government announcement specific to a Department. What is the relationship between the Government information service and public relations firms contracted to Departments when the end result is much the same?

I would like to bring two cases to the Taoiseach's attention. The Minister for Justice, Equality and Law Reform launched a PR awareness campaign on knife crime in February, and he allocated €200,000 even though it never got off the ground. There has been a 72% increase in knife crime and the use of offensive weapons in five years that have led to proceedings. Three out of ten offenders are aged under 20. The aim of the campaign was to access social networking websites and promote the campaign in tandem with a national campaign in schools. The on-line campaign was a total flop. Only 17 followers made contact on Twitter and there were 39 friends on Facebook. There are 170,000 people between the age of 18 and 20 in Ireland, so this campaign has failed completely to resonate with the group for which it was intended. A PR firm was contracted to promote the campaign, but it stated that it only held six out of 12 planned workshops. That is 12 workshops across 733 secondary schools, which speaks for itself. In 2001, the "Cool Choices" alcohol awareness programme cost €50,000 and was off-line within five months.

Is there a system of monitoring public relations contracts on awareness campaigns approved by the Government? Does any group look at the advertising consultancies involved? What does the Taoiseach think of the Quigley report, produced in 2005? It recommended that the Department of Finance should consider providing advice on the monitoring and the recording of work done under those contracts and in respect of the quality of the work they carry out.

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