Ms Susan Kirby:

It is a very top-of-mind topic in our sector and more widely in terms of Government policy. AI is here as an industry in our case and a lot of benefit is being derived from productively and constructively working with AI, improving workflows and remote working. On the creative side, there is a lot happening around AI and generative work. Our contention is that there has to be protection of creative rights and IP as part of that. Wherever that can be baked into legislation, we would endorse that.

Deputy Byrne is chair of the AI committee as well, so we would welcome any opportunity to feed into how the industry can constructively engage with AI with the goal of protecting creative rights while maximising our ability to use AI. If that is not too broad an answer, that would be our goal.