Oireachtas Joint and Select Committees
Wednesday, 18 June 2025
Joint Oireachtas Committee on Arts, Media, Communications, Culture and Sport
General Scheme of the Broadcasting (Amendment) Bill: Discussion (Resumed)
2:00 am
Ms Áine Ní Chaoindealbháin:
AI is not going away so we have taken a different approach and tried to embrace it in what we do. A year and a half ago, we did what we still believe to be a world first. An "Ireland AM" show was created and generated through AI with the support of producers. It was a learning exercise to see what could be done and it has evolved since. It was by no means taking people out of the equation but it was improving what we delivered and the speed it was delivered at.
Most recently, on 1 June, we went to AI subtitles. We really involved our user groups because access services are very important to us. We have found AI faster than the lag time when a person manually puts up subtitles. We have received very positive feedback on it and will continue to look at it as a tool to support what we deliver.
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