Written answers
Tuesday, 14 October 2025
Department of Justice and Equality
Departmental Advertising
Gary Gannon (Dublin Central, Social Democrats)
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681. To ask the Tánaiste and Minister for Justice and Equality his expenditure on advertising, with details of the objective, duration, social media platforms, reach, audience, CTR and cost of each social media advertising campaign, in 2023 to date in 2025; and if he will make a statement on the matter. [54674/25]
Jim O'Callaghan (Dublin Bay South, Fianna Fail)
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It has not been possible to collate the information requested by the Deputy in the time available. I will write to the Deputy directly once the information is to hand.
Gary Gannon (Dublin Central, Social Democrats)
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682. To ask the Tánaiste and Minister for Justice and Equality the National Cyber Security Centre’s expenditure on advertising, with details of the objective, duration, social media platforms, reach, audience, CTR and cost of each social media advertising campaign, in each of the years 2023 to date in 2025; and if he will make a statement on the matter. [54677/25]
Jim O'Callaghan (Dublin Bay South, Fianna Fail)
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I am informed that details associated with the National Cyber Security Centre's expenditure on public information campaigns between 2023 and 2025 is provided in the table below.
| Campaign Title | Purpose of Campaign | Duration of Campaign (Start Date - End Date) | Social Media Platforms Used | Reach | Audience | Click Through Rate | Cost (€) (Incl. Vat) |
|---|---|---|---|---|---|---|---|
| NIS2 National Awareness Campaign | Drive awareness of the national NIS 2 legislation for impacted audiences, alongside encouraging basic understanding of the main impacts of the legislation. | 30/09/2024 - 27/10/2024 | Meta(Facebook and Instagram) | 914,287 | SME & Business Owners | 0.45% | €8,000 |
| NIS2 National Awareness Campaign | Drive awareness of the national NIS 2 legislation for impacted audiences, alongside encouraging basic understanding of the main impacts of the legislation. | 31/09/2024 - 27/10/2024 | Linked In | 270,972 | SME & Business Owners | 0.25% | €4,000 |
| Cyber Security Awareness Month | Encouraging basic understanding of phishing scams and cyber security | 02/11/2023 - 19/11/2023 | 786,898 | General Public | 0.35% | €2,647 |
Gary Gannon (Dublin Central, Social Democrats)
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683. To ask the Tánaiste and Minister for Justice and Equality his expenditure on advertising, with details of the objective, duration, social media platforms, reach, audience, CTR and cost of Garda Trainee Recruitment Campaign in 2025; and if he will make a statement on the matter. [54679/25]
Jim O'Callaghan (Dublin Bay South, Fianna Fail)
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As the Deputy will be aware, under the Policing, Security and Community Safety Act 2024, the Garda Commissioner is the Accounting Officer for the Garda Vote. The Garda Trainee Recruitment Campaign was funded from that Vote. Accordingly, no expenditure from my Department’s Vote was incurred on advertising for this campaign.
However, to be of assistance to the Deputy I have sought this information from the Garda authorities and I will reply to the Deputy directly once this information is to hand.
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