Sorca Clarke (Longford-Westmeath, Sinn Fein)
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410. To ask the Minister for Employment Affairs and Social Protection to provide a breakdown of the advertisement spent of his Department, by national media outlet and local newspaper outlet in 2024 and to-date in 2025, in tabular form. [4350/25]

Dara Calleary (Mayo, Fianna Fail)
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For the purpose of this response, I have interpreted ‘national media outlet’ as being both radio media and print media advertising.

My Department is committed to ensuring that members of the public are aware of the welfare supports and services that are available to them and that they are notified of any scheme changes, which may affect them.

The total advertising expenditure figures across national print and radio media outlet and local print and radio media outlet in 2024 and to date in 2025 are outlined below in tabular form. Please note that these figures exclude VAT, ASAI (Advertising Standards Authority of Ireland), and agency fees.

Expenditure on channels will vary from year to year depending on the range and number of new initiatives or required messaging.

* Invoiced amount as of 30/01/2025