Written answers

Wednesday, 16 October 2024

Department of Rural and Community Development

Departmental Advertising

Photo of Peadar TóibínPeadar Tóibín (Meath West, Aontú)
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287. To ask the Minister for Rural and Community Development the amount spent by her Department on traditional and online advertising in each of the past ten years and to date in 2024, in tabular form. [41813/24]

Photo of Heather HumphreysHeather Humphreys (Cavan-Monaghan, Fine Gael)
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My Department's total expenditure in relation to traditional and online advertising, since its establishment in 2017, is laid out in the table below. It should be noted that the increased expenditure in 2024 relates to targeted communication campaigns on responsible dog ownership and with regard to the recent regulations with respect to the XL Bully type dog.

Traditional advertising Online advertising Total
2017 €12,712 Nil €12,712
2018 €7,492 Nil €7,492
2019 €12,088 €6,754 €18,842
2020 €1,845 €167 €2,012
2021 €4,184 €4,798 €8,982
2022 €53,332 Nil €53,332
2023 €26,301 €8,271 €34,572
2024 (to date) €349,065 €97,354 €446,419

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