Thursday, 16 December 2021
Department of Health
572. To ask the Minister for Health the public information campaign his Department or other public bodies are undertaking as per section 11 of the Public Health Alcohol Act, 2018 (details supplied); and if he will make a statement on the matter. [62763/21]
The minimum unit pricing provision of the Public Health (Alcohol) Act 2018 will come into effect on 4 January 2022. Minimum unit pricing targets the strong and cheap alcohol products favoured by high-risk drinkers and sets a "floor-price" beneath which alcohol cannot legally be sold.
My Department, in cooperation with the Environmental Health Service which is the enforcement authority for the Act, has published guidance on minimum unit pricing which is available on the gov.ie website.
The HSE Alcohol Program is finalising a national poster campaign on minimum unit pricing aimed at heavy drinkers, which will provide information and advice along with contact information for the HSE Drug and Alcohol Helpline. In addition the HSE Alcohol Program is working with Alcohol Action Ireland and the Alcohol Health Alliance to develop a video and infographics to promote the benefits of the measure.