Written answers
Wednesday, 12 May 2021
Department of Enterprise, Trade and Employment
Departmental Advertising
Carol Nolan (Laois-Offaly, Independent)
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42. To ask the Minister for Enterprise, Trade and Employment the amount expended by his Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date in 2021; the print, online and broadcasting media organisations contracted to provide this service; the amount provided to each in the timeframe concerned; and if he will make a statement on the matter. [24926/21]
Leo Varadkar (Dublin West, Fine Gael)
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Details of costs incurred by my Department on advertising and awareness raising initiatives related to Covid-19 from March 2020 to date are set out in detail in the attached table.
Table 1 Expenditure from 1 March 2020 – 11 May 2021
| Date | Campaign | Print/Online/Broadcast Outlet | Cost € |
|---|---|---|---|
| April 2020 | Graphic Design of COVID-19 Supports for Businesses Document Template | 738 | |
| April 2020 | PPE Notice to Exporters – Newspaper Advertising | Irish Independent, Irish Examiner and The Irish Times | 3,798 |
| Total April 2020 | 4,536 | ||
| May 2020 | Graphic design work on Supports for Small Businesses Animation | 1,107 | |
| May 2020 | Translation into Irish of Covid-19 Return to Work Safely Protocol | 800 | |
| May 2020 | PPE Notice to Exporters - Newspaper Advertising | Irish Independent, Irish Examiner and The Irish Times | 4,580 |
| Total May 2020 | 6,487 | ||
| June 2020 | Translation into Irish of the COVID-19 Supports for Businesses Document Template | 861 | |
| Total June 2020 | 861 | ||
| July 2020 | Translation into Irish of Data Protection - Work Safely Protocol | 135 | |
| July 2020 | Translation into Irish of the COVID-19 Supports for Businesses Document Template | 18 | |
| Total July 2020 | 153 | ||
| August 2020 | Graphic design work on the Re-Start Grant Animation | 984 | |
| August 2020 | Translation into Irish of the COVID-19 Supports for Businesses Document Template | 284 | |
| Total August 2020 | 1,268 | ||
| October 2020 | Translation into Irish of the COVID-19 Supports for Businesses Document Template | 133 | |
| Total October 2020 | 133 | ||
| December 2020 | Graphic design work on the Shop Safely Animation | 1,494 | |
| December 2020 | Social Media Campaign – Shop Safely | Twitter and LinkedIn | 1,861 |
| December 2020 | Translation of Covid-19 Work Safely Protocol | 913 | |
| Total December 2020 | 4,268 | ||
| January 2021 | Infographics for Covid-19 Business Supports | 290 | |
| Total January 2021 | 290 | ||
| February 2021 | Translation into Irish of the COVID-19 Supports for Businesses Document Template | 605 | |
| February 2021 | Infographics for Work Safely Protocol | 310 | |
| February 2021 | Infographics for Work Safely Protocol | 656 | |
| Total February 2021 | 1,571 | ||
| March 2021 | Vaccines Export Authorisation – Newspaper Advertising | Irish Independent, Irish Examiner and The Irish Times | 3,647 |
| March 2021 | Public health advice on shopping safely – graphic design and storyboard, animation and audio licence | 615 | |
| March 2021 | Infographics for Face Facts Campaign | 1648 | |
| March 2021 | Video for Work Safely Campaign | 1,050 | |
| Total March 2021 | 6,960 | ||
| April 2021 | Vaccines Export Authorisation – Newspaper Advertising | Irish Independent, Irish Examiner and The Irish Times | 5,562 |
| April 2020 | Design, artwork and infographics for Covid-19 Business Supports | 610 | |
| Total April 2021 | 6,172 | ||
| Overall Total | 32,699 |
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