Written answers
Wednesday, 28 April 2021
Department of Education and Skills
Departmental Advertising
Catherine Murphy (Kildare North, Social Democrats)
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788. To ask the Minister for Education and Skills the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22293/21]
Simon Harris (Wicklow, Fine Gael)
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My Department has conducted three paid advertising campaigns in 2020 and 2021. There were two campaigns around COVID-19 safety messaging for young adults and students, and one to advertise The Right Course, a one-stop shop for training and learning opportunities for employers and employees.
Campaign | Channels | Company | Amount | Year |
---|---|---|---|---|
COVID-19 Keep it Small, Keep it Safe, Keep your Distance | PhD Media | 6,251.24 | 2020 | |
The Right Course | RTE Radio One; 98 FM; Media Central radio, Google adwords; Twitter | PhD Media | 26,825.22 | 2021 |
How COVID-19 Spreads | Twitter; Snapchat; Facebook | PhD Media | 12,560.41 | 2021 |
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