Written answers

Wednesday, 28 April 2021

Department of Education and Skills

Departmental Advertising

Photo of Catherine MurphyCatherine Murphy (Kildare North, Social Democrats)
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788. To ask the Minister for Education and Skills the amount spent by his Department on advertising and public messaging in print, broadcast and online since January 2020 to date in 2021; and the companies engaged to assist with placing the advertisements and the companies advertised with in tabular form. [22293/21]

Photo of Simon HarrisSimon Harris (Wicklow, Fine Gael)
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My Department has conducted three paid advertising campaigns in 2020 and 2021. There were two campaigns around COVID-19 safety messaging for young adults and students, and one to advertise The Right Course, a one-stop shop for training and learning opportunities for employers and employees.

Campaign Channels Company Amount Year
COVID-19 Keep it Small, Keep it Safe, Keep your Distance Twitter PhD Media 6,251.24 2020
The Right Course RTE Radio One; 98 FM; Media Central radio, Google adwords; Twitter PhD Media 26,825.22 2021
How COVID-19 Spreads Twitter; Snapchat; Facebook PhD Media 12,560.41 2021

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