Written answers
Thursday, 30 July 2020
Department of Agriculture, Food and the Marine
Departmental Advertising
Alan Kelly (Tipperary, Labour)
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983. To ask the Minister for Agriculture, Food and the Marine if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21020/20]
Dara Calleary (Mayo, Fianna Fail)
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The vast bulk of my Department's Communications Budget is spent on advertising in respect of press notices in the specialised farming press, provincial and national newspapers. The expenditure set out in the table below includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience.
2018 |
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Agri-Food and Forest Research |
Sheep Clean Livestock Policy |
Rural Development Programme |
Consultation: Proposal for conservation measures for Brown Crab Consultation: Proposal to Increase the MnCRS for Razor Clam in the North Irish Sea |
Consultation: Draft Fishery Natura Plan for Irish Sea Mussel Seed Fishery for the years 2018-2023 |
BPS Online applications information campaign |
Trawling Activity inside the 6 nautical mile zone |
Ongoing Promotion of forestry |
Woodland Environment Fund |
Forest Fire Awareness |
Sector Expert Profile on careersportal.ie |
TB Cleansing & Disinfection information video |
Miscellaneous Public Notices |
Statutory Notices |
Total expenditure €288,186 |
2019 |
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Fisheries public information notices |
Nitrates deadline |
Forestry print and radio advertising |
Promotion of EU Agricultural Products-Proposals |
Bovine TB Eradication Programme information videos |
Notices of appointments |
BPS Clinics |
Getting Brexit Ready advertising campaign (print and online) |
Recruitment advertisements (print and online) |
Advertisements regarding DAFM’s online services |
A to Z of Climate Action booklet |
Public Consultation Draft Climate Change Sectoral Adaptation plan |
Public Consultation Agrifood 2030 |
Public Consultation on UTP Directive |
Public Consultation Sea Mussels |
Scheme of Investment in Commercial Horticulture Sector |
Ag Climatise |
Future Growth Loan Scheme advertisement |
Antimicrobial Resistance (AMR) information campaign |
African Swine Fever (ASF) awareness campaign creative design |
Promotional material for ploughing championships |
Filming costs for Woodland Environment Fund promotional video |
Irish Vet Journal Articles |
Press conference climate adaptation |
Press conference Agri-food strategy / steps to success |
AgFood promotion |
Notices of Ministerial decisions |
Miscellaneous Public Notices |
Statutory Notices |
Total expenditure €387,482.57 |
2020 |
---|
African Swine Fever (ASF) awareness campaign |
BPS information campaign |
Antimicrobial Resistance (AMR) information campaign |
Beef Environmental Efficiency Programme (BEEP) |
Consultation: Draft climate action roadmap for agriculture |
European Maritime & Fisheries Fund Operational Programme 2014-2020 promotional material |
Fisheries public information notices |
Ministerial Decisions |
Brexit supplement |
Land Parcel Identification System (LPIS) |
Knowledge Transfer |
Recruitment campaigns |
Promotion of EU Agricultural Products – Calls for Proposals |
Public Consultation on EU Regulation 2019/06 on Veterinary Medicinal Products |
Horticulture promotions |
Ag Climatise |
Meat markets |
Miscellaneous Public Notices |
Statutory Notices |
Total expenditure €102,195.07 |
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