Written answers

Thursday, 30 July 2020

Department of Agriculture, Food and the Marine

Departmental Advertising

Photo of Alan KellyAlan Kelly (Tipperary, Labour)
Link to this: Individually | In context | Oireachtas source

983. To ask the Minister for Agriculture, Food and the Marine if his Department has carried out advertising campaigns to promote policies or programmes being implemented by same; if so, if he will provide the details of the campaign or relevant programme; the cost of advertising in publications, broadcast advertising and outdoor advertising; the cost of consultancy or production costs in each of the past two years; and if he will make a statement on the matter. [21020/20]

Photo of Dara CallearyDara Calleary (Mayo, Fianna Fail)
Link to this: Individually | In context | Oireachtas source

The vast bulk of my Department's Communications Budget is spent on advertising in respect of press notices in the specialised farming press, provincial and national newspapers. The expenditure set out in the table below includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case-by-case basis, depending on the nature of the advertisement and the target audience.

2018


Agri-Food and Forest Research


Sheep Clean Livestock Policy


Rural Development Programme


Consultation:

Proposal for conservation measures for Brown Crab

Consultation:

Proposal to Increase the MnCRS for Razor Clam in the North Irish Sea


Consultation:

Draft Fishery Natura Plan for Irish Sea Mussel Seed Fishery for the years 2018-2023
BPS Online applications information campaign


Trawling Activity inside the 6 nautical mile zone


Ongoing Promotion of forestry


Woodland Environment Fund
Forest Fire Awareness


Sector Expert Profile on careersportal.ie


TB Cleansing & Disinfection information video


Miscellaneous Public Notices


Statutory Notices
Total expenditure €288,186
2019


Fisheries public information notices


Nitrates deadline


Forestry print and radio advertising


Promotion of EU Agricultural Products-Proposals


Bovine TB Eradication Programme information videos


Notices of appointments


BPS Clinics


Getting Brexit Ready advertising campaign (print and online)


Recruitment advertisements (print and online)


Advertisements regarding DAFM’s online services


A to Z of Climate Action booklet


Public Consultation Draft Climate Change Sectoral Adaptation plan 


Public Consultation Agrifood 2030


Public Consultation on UTP Directive


Public Consultation Sea Mussels


Scheme of Investment in Commercial Horticulture Sector


Ag Climatise


Future Growth Loan Scheme advertisement


Antimicrobial Resistance (AMR) information campaign


African Swine Fever (ASF) awareness campaign creative design


Promotional material for ploughing championships


Filming costs for Woodland Environment Fund promotional video


Irish Vet Journal Articles


Press conference climate adaptation


Press conference Agri-food strategy / steps to success


AgFood promotion


Notices of Ministerial decisions


Miscellaneous Public Notices


Statutory Notices


Total expenditure €387,482.57
2020
African Swine Fever (ASF) awareness campaign


BPS information campaign


Antimicrobial Resistance (AMR) information campaign


Beef Environmental Efficiency Programme (BEEP)


Consultation:

Draft climate action roadmap for agriculture


European Maritime & Fisheries Fund Operational Programme 2014-2020 promotional material


Fisheries public information notices


Ministerial Decisions


Brexit supplement


Land Parcel Identification System (LPIS)


Knowledge Transfer


Recruitment campaigns


Promotion of EU Agricultural Products – Calls for Proposals


Public Consultation on EU Regulation 2019/06 on Veterinary Medicinal Products


Horticulture promotions


Ag Climatise


Meat markets


Miscellaneous Public Notices


Statutory Notices
Total expenditure €102,195.07

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