Tuesday, 10 December 2019
Department of Justice and Equality
Departmental Advertising Campaigns
257. To ask the Tánaiste and Minister for Justice and Equality the advertising campaigns, promotional events and launches planned by his Department for the first six months of 2020; the budgeted costs of these campaigns; and if he will make a statement on the matter. [51414/19]
My Department engages in public information campaigns, where appropriate, in order to draw attention to important issues in the Justice and Equality sector.
The main awareness campaign the Department runs is aimed at targeting domestic, sexual and gender based violence. The 'No Excuses' campaign is a high impact media campaign designed to reach a national audience featuring TV, cinema, radio, outdoor, social and digital advertising. The campaign was launched by Minister Flanagan in May 2018 and is part of the Second National Strategy on Domestic, Sexual and Gender-based Violence 2016-2021. ‘No Excuses’ follows the domestic violence awareness campaign ‘What Would You Do?’ which ran for three years from 2016 to 2018.
While it is not possible to provide a breakdown of the costs on a six monthly basis, funding of €950,000 has been secured to run the campaign in 2020. In addition, funding of €300,000 has been awarded under the Dormant Accounts Fund to localise the campaign message. It is intended, subject to the necessary funding being made available, that the campaign will continue up to 2021.
Furthermore, my Department runs an annual fireworks awareness campaign in the lead up to Halloween. The Department also makes information available to the public on matters such as human trafficking and provide rights information to victims at points throughout the year in accordance with the needs of the relevant policy section.
Promotional events and launches are normally arranged close to the time of occurrence. Currently, there are no other advertising campaigns, promotional events and launches planned for the period specified.