Written answers

Tuesday, 9 July 2019

Department of Housing, Planning, and Local Government

Departmental Advertising Expenditure

Photo of Peadar TóibínPeadar Tóibín (Meath West, Aontú)
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843. To ask the Minister for Housing, Planning, and Local Government the amount spent on digital marketing in each of the past eight years; the items on which funds were spent; the criteria by which target audiences were selected; the amount of the digital spend targeted here; the amount targeted abroad; the amount that related to private companies; the amount that related to policy initiatives; and the purpose of the digital advertisements. [29395/19]

Photo of Eoghan MurphyEoghan Murphy (Dublin Bay South, Fine Gael)
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My Department has collated the information presented in the table below in relation to digital marketing and advertising. My Department uses digital advertising, across social media and other websites, to reach the public and different stakeholders in various information campaigns. This reflects the diverse media through which the public, stakeholders and businesses access information and advertising.

-Purpose of the digital advertisementsAmount spent on digital advertisingItems on which funds were spentCriteria by which target audiences were selectedAmount of the digital spend targeted at people in IrelandAmount of the digital spend targeted at people abroadAmount that related to private companiesAmount that related to policy initiatives
2019To promote the schemes available to owners of vacant properties to bring them back into liveable use€750.00Facebook , Twitter and Irish Property Owners Association EzinesThe IPOA Ezine is the official newsletter for the Irish Property Owners' Association and the Residential Landlords' Association of Ireland Organisation. The target audience is owners of vacant properties. €750€0€750€750
Promote awareness of the public consultation of proposed reform of the electoral modernisation process€20,185.94Website and online advertising; Twitter; Facebook; Search optimisation;Premium media sites selected to reach public stakeholders€20,185.94€0€20,185.94€20,185.94
Promotion of Met Eireann's new podcast series€200Facebook and Twitter€200€0€200€200
Promotion of Department produced video on the referendum process in Ireland€508FacebookObjective of informing the general public about how referendums are run in Ireland€508€0€508€508
Promoted social media posts regarding short-term lettings€422Facebook and TwitterTargeted at individuals living in Ireland aged 18-65€422€0€422€422
2019 Total€22,065.94€22,065.94€0€22,065.94€22,065.94
2018To promote fire safety messaging€9,196.62FacebookMessaging targeted at all age groups€9,196.62€0€9,196.62€9,196.62
Recruitment for specialist positions within Met Eireann€447.66Meteorologist and Hydrometeorologist job advertisementsPrimary online portal in Europe for meteorological job vacanciesNot differentiatedNot differentiated€0€0
Local Electoral Area Boundary Reviews€6,509Online advertisingPremium media sites selected to reach public stakeholders€6,509€0€6,509€6,509
Register of electors awareness campaign€13,665.84Online advertisingGeneral national awareness campaign€13,665.84€013,665.8413,665.84
2017To promote fire safety messaging€8,487.00Facebook, TwitterMessaging targeted at all age groups€8,487.00€0€8,487.00€8,487.00
Campaign primarily focused on landlords, aimed at: 1. Generating awareness for Housing Assistance Payment (HAP) scheme and its advantages for landlords; 2. Encouraging landlords to contact HAP local authorities directly; 3. Through informing and engaging, help facilitate landlords to rent their properties through HAP.€18,990.00Advertising on Facebook, Twitter, Daft.ie and thejournal.ieHAP digital media campaign focused on Dublin. €18,990.00€0€18,990.00€18,990.00
Register of electors awareness campaign€12,699.75Online advertisingGeneral national awareness campaign€12,699.75€0€12,699.75€12,699.75
Information campaign aimed at property owners with vacant properties who wish to bring them back into use€10,783.23Social media advertisingAimed at property owners with vacant properties who wish to bring them back into use€10,783.23€0€10,783.23€10,783.23
Raise awareness of HAP€8,265Facebook, Twitter, Daft.ie and thejournal.ieRaise awareness among the public€8,265€0€8,265€8,265
Recruitment for specialist positions within Met Eireann€1,045.50Chief Hydrometeorologist and Senior Database Specialist job advertisementsAt the recommendation of the Public Appointments Service (PAS) Not differentiatedNot differentiated€1,045.50€0
Promotion of the Local Infrastructure Housing Activation Fund€3,690.00Digital promotion of online contentAwareness raising of the fund€3,690.00€0€3,690.00€3,690.00
2017 Total€63,960.48€62,914.98€0€63,960.48€62,914.98
2016To promote fire safety messaging€9,594.00Facebook, Twitter, Instagram StoriesMessaging targeted all age groups€9,594.00€0€9,594.00€9,594.00
Register of Electors awareness campaign  €11,712.68Online advertisingGeneral national awareness campaign€11,712.68€0€11,712.68€11,712.68
Rebuilding Ireland€4,797.00social media advertising for launch of Action Plan; digital distribution of online content regarding Pillar 1 of Rebuilding IrelandAwareness raising €4,797.00€0€4,797.00€4,797.00
2016 Total€26,103.68€26,103.68€0€26,103.68€26,103.68
2015To promote fire safety messaging€2,337.00Facebook, TwitterMessaging targeted all age groups€2,337.00€0€2,337.00€2,337.00
Register of Electors awareness campaign  €5,903.50Online advertising (online awareness campaign, development of leaderboard)General national awareness campaign€5,903.50€0€5,903.50€5,903.50
2015 Total€8,240.50€8,240.50€0€8,240.50€8,240.50
2014To promote fire safety messaging€2,460.00YouTubeMessaging targeted all age groups€2,460.00€0€2,460.00€2,460.00
Register of Electors awareness campaign  €10,468.53Online advertising (online adverts, designworks)General national awareness campaign€10,468.53€0€10,468.53€10,468.53
2014 Total€12,928.53€12,928.53€0€12,928.53€12,928.53
2013Register of Electors awareness campaign  €16,208.94Online advertising (online hosting, online campaign, creation of online ads)General national awareness campaign€16,208.94€0€16,208.94€16,208.94


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