Written answers
Wednesday, 19 December 2018
Department of Defence
Departmental Expenditure
Barry Cowen (Offaly, Fianna Fail)
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104. To ask the Taoiseach and Minister for Defence the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53987/18]
Paul Kehoe (Wexford, Fine Gael)
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My Department runs a Be Winter Ready information campaign each year which involves advertising on Twitter. The costs associated for the years requested are outlined below.
Years | € | |
---|---|---|
Be Winter Ready 2018-2019 | Twitter campaign | €5,535.00 |
Be Winter Ready 2018-2019 | Management of Twitter Campaign | €2,583.00 |
Be Winter Ready 2017-2018 | Twitter campaign | €5,535.00 |
Be Winter Ready 2017-2018 | Management of Twitter campaign | €2,583.00 |
Be Winter Ready 2016-2017 | Twitter campaign | €5,043.00 |
Be Winter Ready 2016-2017 | Management of Twitter campaign | €1,476.00 |
It is anticipated that costs for the 2019-2020 Be Winter Ready Campaign will be in line with recent years.
Barry Cowen (Offaly, Fianna Fail)
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105. To ask the Taoiseach and Minister for Defence the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54004/18]
Paul Kehoe (Wexford, Fine Gael)
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My Department did not incur any costs in relation to marketing. The table below outlines costs for advertising for the period in question. The projected spend for 2019 is approximately €101,000. Additional ad hoc costs for one off events may occur, in which case the expense is covered by the Branch administering the event from within their own budget.
€ | |
---|---|
Advertising Costs 2016 | €92,387.91 |
Advertising Costs 2017 | €97,562.81 |
Advertising Costs 2018 | €110,625.04 |
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