Written answers

Wednesday, 19 December 2018

Department of Defence

Departmental Expenditure

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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104. To ask the Taoiseach and Minister for Defence the amount spent on social media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [53987/18]

Photo of Paul KehoePaul Kehoe (Wexford, Fine Gael)
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My Department runs a Be Winter Ready information campaign each year which involves advertising on Twitter. The costs associated for the years requested are outlined below.

Years
Be Winter Ready 2018-2019 Twitter campaign€5,535.00
Be Winter Ready 2018-2019 Management of Twitter Campaign€2,583.00
Be Winter Ready 2017-2018Twitter campaign€5,535.00
Be Winter Ready 2017-2018Management of Twitter campaign€2,583.00
Be Winter Ready 2016-2017Twitter campaign€5,043.00
Be Winter Ready 2016-2017Management of Twitter campaign€1,476.00

It is anticipated that costs for the 2019-2020 Be Winter Ready Campaign will be in line with recent years.

Photo of Barry CowenBarry Cowen (Offaly, Fianna Fail)
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105. To ask the Taoiseach and Minister for Defence the amount spent on marketing and media by his Department in 2016, 2017 and to date in 2018; the projected spend in 2019; and if he will make a statement on the matter. [54004/18]

Photo of Paul KehoePaul Kehoe (Wexford, Fine Gael)
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My Department did not incur any costs in relation to marketing. The table below outlines costs for advertising for the period in question. The projected spend for 2019 is approximately €101,000. Additional ad hoc costs for one off events may occur, in which case the expense is covered by the Branch administering the event from within their own budget.

Advertising Costs 2016€92,387.91
Advertising Costs 2017€97,562.81
Advertising Costs 2018€110,625.04

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