Written answers

Wednesday, 21 March 2018

Department of An Taoiseach

Departmental Advertising Data

Photo of Catherine MartinCatherine Martin (Dublin Rathdown, Green Party)
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111. To ask the Taoiseach the amount spent by his Department on advertorial type content during the tenure of each previous Taoiseach; the month and year that each such advertorial was published; and the cost in this regard in each instance. [11391/18]

Photo of Leo VaradkarLeo Varadkar (Dublin West, Fine Gael)
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The information sought is not readily available and would require the analysis of records dating back to the foundation of the State. Work on this scale would incur unreasonable cost to my Department

The current Financial Management System used by my Department became operational in 2002 and the information provided here comes from the records readily available.

The costs outlined in the table below relate to advertising spend by my Department, which includes both public service advertising and advertorials.

Year
Advertisements
2002
€20,145.40
2003
€44,437.63
2004
€31,071
2005
€12,988
2006
€377,045
2007
€277,365
2008
€65,525
2009
€12,825.35
2010
€11,578.89
2011
€101,061.92
2012
€562,573.48
2013
€68,128.27
2014
€26,114.75
2015
€60,878.34
2016
€24,330.87
2017
€35,528.55
2018 to mid-March
€144,112.95

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