Written answers
Wednesday, 21 March 2018
Department of An Taoiseach
Departmental Advertising Data
Catherine Martin (Dublin Rathdown, Green Party)
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111. To ask the Taoiseach the amount spent by his Department on advertorial type content during the tenure of each previous Taoiseach; the month and year that each such advertorial was published; and the cost in this regard in each instance. [11391/18]
Leo Varadkar (Dublin West, Fine Gael)
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The information sought is not readily available and would require the analysis of records dating back to the foundation of the State. Work on this scale would incur unreasonable cost to my Department
The current Financial Management System used by my Department became operational in 2002 and the information provided here comes from the records readily available.
The costs outlined in the table below relate to advertising spend by my Department, which includes both public service advertising and advertorials.
Year | Advertisements |
---|---|
2002 | €20,145.40 |
2003 | €44,437.63 |
2004 | €31,071 |
2005 | €12,988 |
2006 | €377,045 |
2007 | €277,365 |
2008 | €65,525 |
2009 | €12,825.35 |
2010 | €11,578.89 |
2011 | €101,061.92 |
2012 | €562,573.48 |
2013 | €68,128.27 |
2014 | €26,114.75 |
2015 | €60,878.34 |
2016 | €24,330.87 |
2017 | €35,528.55 |
2018 to mid-March | €144,112.95 |
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