Written answers
Tuesday, 11 July 2017
Department of Agriculture, Food and the Marine
Departmental Expenditure
Brendan Howlin (Wexford, Labour)
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585. To ask the Minister for Agriculture, Food and the Marine the level of expenditure by his Department or organisations under the aegis of his Department for each of the past five years on photography, advertising, communications advice, public relations, website development, media interview training and preparation; the events, campaigns or policies to which this expenditure related; the company or person to which such payments were made, in tabular form; and if he will make a statement on the matter. [32644/17]
Michael Creed (Cork North West, Fine Gael)
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The information requested by the Deputy with regard to photography is available on my Departments website at www.agriculture.gov.ie/aboutus/ministers/photographycosts. This information is regularly updated by my Department. Wherever possible, the Department avails of internal photography skills.
The vast bulk of my Department’s advertising consists of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience. The expenditure on advertising for the period in question is set out in the attached table.
In general, public relations advice is provided by my Department's Press Office. However, from time to time, it may be necessary to engage the services of an outside provider for media interview training and preparation purposes. Expenditure in this regard is detailed in the table attached. My Department has not engaged the services of a public relations advisor during the period in question.
There has been no expenditure on website development in the past five years.
Advertising & Publicity 2012 – 2016
2012
Company | Event/Campaign | Total € |
---|---|---|
Bloomfield House Hotel | 75 | |
Brindley Advertising* | 230,216 | |
Carrigdhoun Newspaper | 116 | |
Creative AD Limited | 777 | |
Independent Pictures Ltd | 16,930 | |
Lyrath Estate Hotel | 341 | |
Mallow GAA Club | 150 | |
McWilliam Park Hotel | 390 | |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 215 |
O’Sullivan Consulting | Forestry Promotion | 1,107 |
Brindley Advertising | Forestry Promotion | 3,948 |
Farm TV | Forestry Promotion | 1,968 |
ITGA | Forestry Promotion | 784 |
Select Media | Forestry Promotion | 2,448 |
Brindley Advertising | Forestry Promotion | 7,822 |
ITGA | Forestry Promotion | 4,815 |
Crann | Forestry Promotion | 750 |
Society of Irish Foresters | Forestry Promotion | 650 |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 430 |
Society of Irish Foresters | COFORD Tool advice and publications | 450 |
Select Media Ltd | COFORD Tool advice and publications | 3,521 |
Government Publications | Advertising of Notices and Statutory Instruments in Iris Oifigiuil | 7,913 |
Iris Oifigiuil | Revised Rates & Charges Advert | 75 |
Iris Oifigiuil | Rates & Charges Advert | 31 |
2013
Company | Event/Campaign | Total € |
---|---|---|
Brindley Advertising* | 158,688 | |
Carrigdhoun Newspaper | 812 | |
Creative AD Limited | 689 | |
Science Spin Ltd | 369 | |
Crann | Forestry Promotion | 2,250 |
Agricultural Advisory Alliance | Forestry Promotion | 1,107 |
Select Media | Forestry Promotion | 1,224 |
Society of Irish Foresters | Forestry Promotion | 650 |
ITGA | Forestry Promotion | 5,599 |
Farm TV | Forestry Promotion | 3,739 |
Emergency Services Irl | Forestry Promotion | 2,153 |
Council Review | Forestry Promotion | 2,153 |
Graphics & Display Systems | COFORD Tool advice and publications | 416 |
Society of Irish Foresters | COFORD Tool advice and publications | 450 |
Select Media Ltd | COFORD Tool advice and publications | 1,218 |
Forestry Yearbook | COFORD Tool advice and publications | 2,436 |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 645 |
Government Publications | Advertising of Notices and Statutory Instruments in Iris Oifigiuil | 7,997 |
2014
Company | Event/Campaign | Total € |
---|---|---|
Brindley Advertising | 1,634 | |
Farm TV | 1,993 | |
Farmers Journal | 22,632 | |
Hillgate Publishing | 1,353 | |
Inshore Irl Publishing Ltd | 308 | |
Media Vest Ireland* | 148,444 | |
Spectrum Print Management | 492 | |
Steedview Manufacturing Ltd | 529 | |
Farm TV | Forestry Promotion | 1,968 |
Select Media | Forestry Promotion | 1,224 |
Agricultural Advisory Alliance | Forestry Promotion | 738 |
Irish Timber Growers Association | Forestry Promotion | 849 |
Council Review | Forestry Promotion | 2,153 |
Emergency Services Ireland | Forestry Promotion | 2,153 |
ITGA | Forestry Promotion | 1,686 |
Crann | Forestry Promotion | 750 |
Forestry Yearbook - ITGA | Forestry Promotion | 3,247 |
Society of Irish Foresters | Forestry Promotion | 700 |
Ashville Media Group | Forestry Promotion | 1,722 |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 684 |
Select Media Ltd | COFORD Tool advice and publications | 2141 |
Society of Irish Foresters | COFORD Tool advice and publications | 450 |
Forestry Yearbook | COFORD Tool advice and publications | 1218 |
Government Publications | Advertising of Notices and Statutory Instruments in Iris Oifigiuil | 25,000 |
2015
Company | Event/Campaign | Total € |
---|---|---|
Agriland Media Ltd | 923 | |
Alex Fernie Audio Ltd | 902 | |
Ashville Media Group Ltd | 1,169 | |
Clayton Hotel Silver Springs | 969 | |
Connemara Coast Hotel | 525 | |
Creative Ad Limited | 775 | |
Dundrum House Hotel | 1,569 | |
Hodson Bay Hotel | 450 | |
Hotel Keadeen | 1,323 | |
Hotel Kilmore | 325 | |
Inshore Irl Publishing Ltd | 246 | |
Irish Farm Film Producers | 1,661 | |
Irish Grassland Association | 500 | |
Knightsbrook Hotel& Golf Res | 850 | |
Media Vest Ireland* | 176,688 | |
Newpark Hotel | 575 | |
Radisson Sas Hotel | 1,261 | |
Royal Dublin Society | 129 | |
T F Royal Hotel & Theatre | 1,141 | |
The Gleneagle Hotel | 1,354 | |
Whites Hotel Ltd | 570 | |
Society of Irish Foresters | Forestry Promotion | 700 |
ITGA | Forestry Promotion | 6,151 |
Agricultural Advisory Alliance | Forestry Promotion | 738 |
Crann | Forestry Promotion | 2,250 |
Select Media | Forestry Promotion | 1,464 |
Forestry Yearbook | COFORD Tool advice and publications | 1,218 |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 6,188 |
Select Media Ltd | COFORD Tool advice and publications | 2,141 |
Society of Irish Foresters | COFORD Tool advice and publications | 450 |
Dingle Peninsula Tourism | Harbour Advertising (Dingle) | 300 |
Government Publications | Advertising of Notices and Statutory Instruments in Iris Oifigiuil | 22,955 |
2016
Company | Event/Campaign | Total € |
---|---|---|
Agriland Media Ltd | 10,148 | |
Ashville Media Group Ltd | 1,845 | |
DOB Media Ltd | 2,706 | |
Dough Hotels Ltd | 830 | |
Farmers Journal | 8,982 | |
Hillgate Publishing | 1,353 | |
Irish Food Publishers Ltd | 9,379 | |
Irish Grassland Association | 500 | |
Irish Horse Review | 332 | |
Landmark Media Ltd | 3,764 | |
Media Vest Ireland* | 139,227 | |
Michael O'Brien Media Ltd | 800 | |
Select Media | Forestry Promotion | 732 |
ITGA | Forestry Promotion | 52,547 |
Crann | Forestry Promotion | 850 |
Agricultural Advisory Alliance | Forestry Promotion | 738 |
Farm TV | Forestry Promotion | 30,841 |
Select Media Ltd | COFORD Tool advice and publications | 2,141 |
Irish Timber Growers Assoc | COFORD Tool advice and publications | 684 |
Forestry Yearbook | COFORD Tool advice and publications | 1,218 |
Society of Irish Foresters | COFORD Tool advice and publications | 450 |
Dingle Peninsula Tourism | Harbour Advertising (Dingle) | 300 |
Government Publications | Advertising of Notices and Statutory Instruments in Iris Oifigiuil | 41,402 |
2017
Company | Event/Campaign | Total € |
---|---|---|
Agriland Media Ltd | Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie. Backyard Poultry campaign in response to Avian Influenza Outbreak | 3,383 |
DOB Media Ltd | BPS/apply online campaign | 2,500 |
Farmers Journal | Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie. | 18,708 |
Irish Food Publishers Ltd | Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie. | 13,069 |
Irish Horse Review | Derogation advert for Equine Competitions | 160 |
Media Vest Ireland* | 62,219 | |
Anglo Celt | Basic Payment Scheme Campaign encouraging farmers to use www.agfood.ie | 706 |
Media Interview Training and Preparations 2012-2017
Year 2012 to date | Workshop Training/Advice provided to staff in relation to Media interview preparation. | Name of company/individual in receipt of payment | Cost € |
---|---|---|---|
2012 | Nil | ||
2013 | Nil | ||
2014 | Nil | ||
2015 | Nil | ||
2016 | Media Skills Training: | Carr Communications | 4,700 |
2017 | Nil |
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