Written answers

Tuesday, 11 July 2017

Department of Agriculture, Food and the Marine

Departmental Expenditure

Photo of Brendan HowlinBrendan Howlin (Wexford, Labour)
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585. To ask the Minister for Agriculture, Food and the Marine the level of expenditure by his Department or organisations under the aegis of his Department for each of the past five years on photography, advertising, communications advice, public relations, website development, media interview training and preparation; the events, campaigns or policies to which this expenditure related; the company or person to which such payments were made, in tabular form; and if he will make a statement on the matter. [32644/17]

Photo of Michael CreedMichael Creed (Cork North West, Fine Gael)
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The information requested by the Deputy with regard to photography is available on my Departments website at www.agriculture.gov.ie/aboutus/ministers/photographycosts. This information is regularly updated by my Department. Wherever possible, the Department avails of internal photography skills.

The vast bulk of my Department’s advertising consists of press notices in the specialised farming press, provincial and national newspapers. This expenditure includes the publication of Statutory Notices that are required to comply with various national and EU legislative requirements. Decisions on the placement of notices are made on a case by case basis, depending on the nature of the advertisement and the target audience. The expenditure on advertising for the period in question is set out in the attached table.

In general, public relations advice is provided by my Department's Press Office. However, from time to time, it may be necessary to engage the services of an outside provider for media interview training and preparation purposes. Expenditure in this regard is detailed in the table attached. My Department has not engaged the services of a public relations advisor during the period in question.

There has been no expenditure on website development in the past five years.

Advertising & Publicity 2012 – 2016

2012

CompanyEvent/CampaignTotal €
Bloomfield House Hotel75
Brindley Advertising*230,216
Carrigdhoun Newspaper116
Creative AD Limited777
Independent Pictures Ltd16,930
Lyrath Estate Hotel341
Mallow GAA Club150
McWilliam Park Hotel390
Irish Timber Growers AssocCOFORD Tool advice and publications215
O’Sullivan ConsultingForestry Promotion1,107
Brindley AdvertisingForestry Promotion3,948
Farm TVForestry Promotion1,968
ITGAForestry Promotion784
Select MediaForestry Promotion2,448
Brindley AdvertisingForestry Promotion7,822
ITGAForestry Promotion4,815
CrannForestry Promotion750
Society of Irish ForestersForestry Promotion650
Irish Timber Growers AssocCOFORD Tool advice and publications430
Society of Irish ForestersCOFORD Tool advice and publications450
Select Media LtdCOFORD Tool advice and publications3,521
Government PublicationsAdvertising of Notices and Statutory Instruments in Iris Oifigiuil7,913
Iris Oifigiuil Revised Rates & Charges Advert75
Iris Oifigiuil Rates & Charges Advert 31
*Brindley held the contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2013

CompanyEvent/CampaignTotal €
Brindley Advertising*158,688
Carrigdhoun Newspaper812
Creative AD Limited689
Science Spin Ltd369
CrannForestry Promotion2,250
Agricultural Advisory AllianceForestry Promotion1,107
Select MediaForestry Promotion1,224
Society of Irish ForestersForestry Promotion650
ITGAForestry Promotion5,599
Farm TVForestry Promotion3,739
Emergency Services IrlForestry Promotion2,153
Council ReviewForestry Promotion2,153
Graphics & Display SystemsCOFORD Tool advice and publications416
Society of Irish ForestersCOFORD Tool advice and publications450
Select Media LtdCOFORD Tool advice and publications1,218
Forestry YearbookCOFORD Tool advice and publications2,436
Irish Timber Growers AssocCOFORD Tool advice and publications645
Government PublicationsAdvertising of Notices and Statutory Instruments in Iris Oifigiuil7,997
*Brindley held the contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2014

CompanyEvent/CampaignTotal €
Brindley Advertising1,634
Farm TV1,993
Farmers Journal22,632
Hillgate Publishing1,353
Inshore Irl Publishing Ltd308
Media Vest Ireland*148,444
Spectrum Print Management492
Steedview Manufacturing Ltd529
Farm TVForestry Promotion1,968
Select MediaForestry Promotion1,224
Agricultural Advisory AllianceForestry Promotion738
Irish Timber Growers AssociationForestry Promotion849
Council ReviewForestry Promotion2,153
Emergency Services IrelandForestry Promotion2,153
ITGAForestry Promotion1,686
CrannForestry Promotion750
Forestry Yearbook - ITGAForestry Promotion3,247
Society of Irish ForestersForestry Promotion700
Ashville Media GroupForestry Promotion1,722
Irish Timber Growers AssocCOFORD Tool advice and publications684
Select Media LtdCOFORD Tool advice and publications2141
Society of Irish ForestersCOFORD Tool advice and publications450
Forestry YearbookCOFORD Tool advice and publications1218
Government PublicationsAdvertising of Notices and Statutory Instruments in Iris Oifigiuil25,000
*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2015

CompanyEvent/CampaignTotal €
Agriland Media Ltd923
Alex Fernie Audio Ltd902
Ashville Media Group Ltd1,169
Clayton Hotel Silver Springs969
Connemara Coast Hotel525
Creative Ad Limited775
Dundrum House Hotel1,569
Hodson Bay Hotel450
Hotel Keadeen1,323
Hotel Kilmore325
Inshore Irl Publishing Ltd246
Irish Farm Film Producers1,661
Irish Grassland Association500
Knightsbrook Hotel& Golf Res850
Media Vest Ireland*176,688
Newpark Hotel575
Radisson Sas Hotel1,261
Royal Dublin Society129
T F Royal Hotel & Theatre1,141
The Gleneagle Hotel1,354
Whites Hotel Ltd570
Society of Irish ForestersForestry Promotion700
ITGAForestry Promotion6,151
Agricultural Advisory AllianceForestry Promotion738
CrannForestry Promotion2,250
Select MediaForestry Promotion1,464
Forestry YearbookCOFORD Tool advice and publications1,218
Irish Timber Growers AssocCOFORD Tool advice and publications6,188
Select Media LtdCOFORD Tool advice and publications2,141
Society of Irish ForestersCOFORD Tool advice and publications450
Dingle Peninsula TourismHarbour Advertising (Dingle)300
Government PublicationsAdvertising of Notices and Statutory Instruments in Iris Oifigiuil22,955
*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2016

CompanyEvent/CampaignTotal €
Agriland Media Ltd10,148
Ashville Media Group Ltd1,845
DOB Media Ltd2,706
Dough Hotels Ltd830
Farmers Journal8,982
Hillgate Publishing1,353
Irish Food Publishers Ltd9,379
Irish Grassland Association500
Irish Horse Review332
Landmark Media Ltd3,764
Media Vest Ireland*139,227
Michael O'Brien Media Ltd800
Select MediaForestry Promotion732
ITGAForestry Promotion52,547
CrannForestry Promotion850
Agricultural Advisory AllianceForestry Promotion738
Farm TVForestry Promotion30,841
Select Media LtdCOFORD Tool advice and publications2,141
Irish Timber Growers AssocCOFORD Tool advice and publications684
Forestry YearbookCOFORD Tool advice and publications1,218
Society of Irish ForestersCOFORD Tool advice and publications450
Dingle Peninsula TourismHarbour Advertising (Dingle)300
Government PublicationsAdvertising of Notices and Statutory Instruments in Iris Oifigiuil41,402
*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

2017

CompanyEvent/CampaignTotal €
Agriland Media LtdBasic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.

Backyard Poultry campaign in response to Avian Influenza Outbreak
3,383
DOB Media LtdBPS/apply online campaign2,500
Farmers JournalBasic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.18,708
Irish Food Publishers LtdBasic Payment Scheme Campaign encouraging farmers to use www.agfood.ie.13,069
Irish Horse ReviewDerogation advert for Equine Competitions160
Media Vest Ireland*62,219
Anglo CeltBasic Payment Scheme Campaign encouraging farmers to use www.agfood.ie706
*Mediavest currently holds the central Government contract for the provision of the majority of advertising needs. Adverts typically included under this contract are afforestation notifications, aquaculture license applications, Department schemes and services.

Media Interview Training and Preparations 2012-2017

Year 2012 to dateWorkshop Training/Advice provided to staff in relation to Media interview preparation.Name of company/individual in receipt of paymentCost

2012Nil
2013Nil
2014Nil
2015Nil
2016Media Skills Training:Carr Communications4,700
2017Nil

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