Damien English (Meath West, Fine Gael)
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159. To ask the Minister for Finance the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular-readable form; and if he will make a statement on the matter. [6582/14]

Michael Noonan (Limerick City, Fine Gael)
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The information for the Deputy is in tabular readable form as requested.

A national Single Euro Payment Area (SEPA) awareness campaign commenced early in 2013 under the auspices of the Central Bank which used Kick Communications as advertising agency; this initiative is continuing in the first Quarter of 2014. The Department of Finance contributed 50% of the total budget of €400,000. On this basis the expenditure on SEPA in 2013 in each advertising category was as follows: 

The information for the agencies under the aegis of my Department is in the following tables.

Credit Union Restructuring Board:

The majority of this expenditure was on the advertisement of a number of positions in Credit Union Restructuring Board (ReBo) as part of a staff recruitment campaign.

Comptroller & Auditor General:

National Treasury Management Agency (NTMA):

The expenditure on advertising was in respect of the State Savings schemes:

National Asset Management Agency (NAMA):

Revenue Commissioners:

Advertising expenditure related to critical aspects of Revenue's business operations, including advertising related to payment of Local Property Tax, P35 end of year return filing by employers and the self-assessed tax return filing deadline.