Written answers
Tuesday, 11 February 2014
Department of Finance
Departmental Advertising Expenditure
Damien English (Meath West, Fine Gael)
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159. To ask the Minister for Finance the total amount spent on advertising by his Department and each agency under his aegis in 2013; if he will provide a breakdown on the amount spent on each of TV, radio, print, outdoor, internet and social media platform advertising; the amount spent on advertising agencies; if he will provide the information in tabular-readable form; and if he will make a statement on the matter. [6582/14]
Michael Noonan (Limerick City, Fine Gael)
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The information for the Deputy is in tabular readable form as requested.
Method | Cost (inc. VAT where applicable) | Company/Organisation |
---|---|---|
€47,521.12 | Public Appointments Service (PAS) - €7,535.38; Iris Oifiguil €15,295; Brindley Advertising - €24,690.74 | |
Internet & social media | €1,466.25 | PAS |
Total | €48,987.37 | - |
A national Single Euro Payment Area (SEPA) awareness campaign commenced early in 2013 under the auspices of the Central Bank which used Kick Communications as advertising agency; this initiative is continuing in the first Quarter of 2014. The Department of Finance contributed 50% of the total budget of €400,000. On this basis the expenditure on SEPA in 2013 in each advertising category was as follows:
Method | Cost (inc. VAT) |
---|---|
Newspapers | € 87,443 |
Radio | € 46,316 |
Online/Social Media | € 10,672 |
Total | €144,431 |
The information for the agencies under the aegis of my Department is in the following tables.
Credit Union Restructuring Board:
Method | Cost (inc. VAT) |
---|---|
€7,682 | |
Internet | €2,053 |
Total | €9,735 |
The majority of this expenditure was on the advertisement of a number of positions in Credit Union Restructuring Board (ReBo) as part of a staff recruitment campaign.
Comptroller & Auditor General:
Date | Company | Method | Narrative | Cost (inc. VAT) |
---|---|---|---|---|
04/04/2013 | Irish Jobs | Internet | Advertisement for 1 month for Trainee Auditors on website | €1,168.50 |
12/04/2013 | Educate Ltd. | Print/ Internet | Advertisement for Trainee Auditors on ACCA careers | €1,926.51 |
03/07/2013 | Newspaper Licensing Ireland Ltd. | 2013 National Newspaper Licence | €673.18 | |
Total | - | - | - | €3,768.19 |
National Treasury Management Agency (NTMA):
The expenditure on advertising was in respect of the State Savings schemes:
Method | Cost (inc. VAT) |
---|---|
TV | €166,995 |
Press | €59,746 |
Radio | €18,450 |
Total | €245,191 |
National Asset Management Agency (NAMA):
Narrative | Date | Publication | Cost (inc. VAT) |
---|---|---|---|
Online advertisement to market launch and subsequent phases of NAMA 80/20 Deferred Payment Mortgage Initiative | Oct 2013, March 2013 | Daft.ie | €7,380 |
Ireland Country profile in Euromoney | May 2013 | Euromoney | €15,000 |
Total | - | - | €22,380 |
Revenue Commissioners:
Advertising expenditure related to critical aspects of Revenue's business operations, including advertising related to payment of Local Property Tax, P35 end of year return filing by employers and the self-assessed tax return filing deadline.
Method | Cost (inc. VAT) |
---|---|
€800,324* | |
Radio | €665,838 |
TV | €100,703 |
Digital (banner advertisements taken out on certain websites) | €27,714 |
Advertising agency/production costs | €57,948 |
Total | €1,652,527 |
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