Tuesday, 14 February 2012
Department of Health
SafeFood (or the Food Safety Promotion Board) has run upwards of 10 major media campaigns in the last 12 years. These are aimed at increasing awareness on the importance of food safety and on healthy eating. In the last 2 years their campaigns have focused on the importance of proper food hygiene practices when handling and preparing food, the necessity of avoiding cross-contamination in food preparation, and on healthy eating. All of their campaigns are evaluated on an ongoing basis using independent consumer market research, which uses a nationally representative sample. In each case, the research has shown that the SafeFood media campaigns have helped to considerably raise awareness of the issues raised among consumers.