Written answers

Tuesday, 14 February 2012

9:00 pm

Photo of Peter MathewsPeter Mathews (Dublin South, Fine Gael)
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Question 663: To ask the Minister for Health his views on a matter regarding safe food (details supplied); and if he will make a statement on the matter. [7806/12]

Photo of James ReillyJames Reilly (Minister, Department of Health; Dublin North, Fine Gael)
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SafeFood (or the Food Safety Promotion Board) has run upwards of 10 major media campaigns in the last 12 years. These are aimed at increasing awareness on the importance of food safety and on healthy eating. In the last 2 years their campaigns have focused on the importance of proper food hygiene practices when handling and preparing food, the necessity of avoiding cross-contamination in food preparation, and on healthy eating. All of their campaigns are evaluated on an ongoing basis using independent consumer market research, which uses a nationally representative sample. In each case, the research has shown that the SafeFood media campaigns have helped to considerably raise awareness of the issues raised among consumers.


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