Written answers
Tuesday, 11 December 2007
Department of Health and Children
Consultancy Contracts
9:00 pm
Fergus O'Dowd (Louth, Fine Gael)
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Question 248: To ask the Minister for Health and Children the number, cost and name of any media consultants employed by her Department; the cost of such advice for each year since 1997 to date in 2007; the nature of the work done; and if she will make a statement on the matter. [33556/07]
Mary Harney (Dublin Mid West, Progressive Democrats)
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During the period concerned, my Department primarily retained the services of public relations / communications and advertising consultancy firms to implement national health promotion campaigns. The related expenditure set out in the table covers a variety of services ranging from the provision of advice, through the cost of purchasing advertising space, to organising events.
The table covers the period from 1997 to 2006 and information for 2007 is being collated by my Department and will be forwarded to the deputy as soon as possible.
| Name of Media Consultant | Nature of the work done | Year of Contract | Expenditure Incurred |
| € | |||
| Archer Communications | Media Advice to the Minister of State | 1997 | 1,187.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns (AIDS Awareness, Anti-Smoking, Breastfeeding, etc.) | 1997 | 1,578.00 |
| Drury Communications | PR for National Health and Lifestyle Survey — Phase 1 | 1998 | 25,600.00 |
| Drury Ltd | Media Advice to the Minister and his Department | 1998 | 213,092.00 |
| Fleishman-Hilliard | Folic Acid Awareness Campaign | 1998 | 9,000.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns (Healthy Eating, Folic Acid, Breastfeeding, Smoking, Smoke-free at Work & Obesity) launch of reports (CLAN, SLAN, Nutrition Policy & Health Promotion Strategy Review), and conference organising | 1998 | 38,500.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns (AIDS Awareness, Anti-Smoking, Smoke Free at Work, Breastfeeding, etc.) | 1998 | 47,788.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising | 1999 | 43,000.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 1999 | 69,734.00 |
| Carr Communications | Alcohol Awareness Campaign | 2000 | 26,100.00 |
| Dillon Consultants | Unintended pregnancy and STI prevention campaign — December 2000-December 2001 | 2000 | 165,000.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising | 2000 | 38,000.00 |
| Public Communication Centre | Provision of public relations services for the National Heart Health Campaign | 2000 | 70,000.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 2000 | 214,673.00 |
| Walsh Public Relations | Launch and publicity for the National Children's Strategy | 2000 | 16,110.00 |
| Carr Communications | Alcohol Awareness Campaign | 2001 | 156,700.00 |
| Carr Communications | Promotion of the National Health Strategy | 2001 | 100,724.00 |
| Convenience Advertising | Advertising: Sexual Health Campaign | 2001 | 110,700.00 |
| Dillon Consultants | PR services in relation to the 'Think Twice Campaign' | 2001 | 63,486.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising | 2001 | 43,500.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 2001 | 193,039.00 |
| Walsh Public Relations | PR and event management work in relation to Dáil na nÓg 2001 | 2001 | 19,401.00 |
| Carr Communications | Public launch and communication of Forum on Fluoridation Report | 2002 | 16,973.00 |
| Carr Communications | Communications Consultancy in respect of BCG vaccine | 2002 | 5,445.00 |
| Carr Communications | Alcohol Awareness Campaign | 2002 | 156,600.00 |
| Carr Communications | PR and event management in relation to Dáil na nÓg 2002 | 2002 | 23,255.00 |
| Carr Communications | Communications support in relation to the organisation of the first annual National Health Consultative Forum in 2002. | 2002 | 24,405.00 |
| Convenience Advertising | Advertising: Sexual Health Campaign | 2002 | 163,800.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising | 2002 | 13,000.00 |
| Ogilvy | National Drugs Awareness Campaign | 2002 | 101,200.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 2002 | 327,726.00 |
| Wilson Hartnell | National Drugs Awareness Campaign | 2002 | 212,960.00 |
| Brindley Advertising | Publication of two reports — "Speaking Your Mind" &"What We Heard" | 2003 | 4,516.00 |
| Carr Communications | The Evaluation of 'Cancer Services in Ireland' A National Strategy 1996 — (media advice & launch of report) | 2003 | 12,810.00 |
| Carr Communications | The Development of Radiation Oncology Services in Ireland — media advice & launch of report | 2003 | 12,810.00 |
| Carr Communications | Alcohol Awareness Campaign | 2003 | 130,600.00 |
| Carr Communications | Consultancy services to provide information to the Public on the SARS alert | 2003 | 23,667.00 |
| Convenience Advertising | Advertising: Sexual Health Campaign | 2003 | 193,200.00 |
| Gibney Communications | Public Relations in relation to the National Task Force on Medical Staffing | 2003 | 39,840.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising. | 2003 | 260,000.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 2003 | 530,291.00 |
| Carr Communications | Expert Group on Mental Health Policy — cost of the public consultation process and the publication of two reports on that process — "Speaking Your Mind" | 2004 | 144,408.00 |
| Convenience Advertising | Advertising: Sexual Health Campaign | 2004 | 165,300.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising. | 2004 | 520,000.00 |
| Murray Consultants | Public Relations in relation to the National Task Force on Medical Staffing | 2004 | 75,456.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns | 2004 | 366,841.00 |
| Slattery PR | Public Relations for the UN Day for Older People Conference | 2004 | 15,589.00 |
| Carr Communications | Media Advice (Launch of the Report of the Commission on Assisted Human Reproduction) | 2005 | 5,515.00 |
| Grayling Gilmore | Public relations and project management work in relation to National Health Promotion Public Awareness Campaigns and conference organising | 2005 | 113,000.00 |
| Hunter Red Cell | National Adoption Contact Preference Register — Radio advertising campaign | 2005 | 120,000.00 |
| QMP Publicis | Advertising, media purchasing and project management work in relation to National Health Promotion Public Awareness Campaigns (AIDS Awareness, Anti-Smoking, Smoke Free at Work, Breastfeeding, etc.) | 2005 | 389,629.00 |
| Carr Communications | To develop and implement a communications strategy for the announcement of a new initiative on Long Term Care for Older People | 2006 | 40,000.00 |
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