Damien English (Meath West, Fine Gael)
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Question 241: To ask the Minister for Arts, Sport and Tourism the amount his Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30208/07]

Séamus Brennan (Dublin South, Fianna Fail)
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My Department which includes the National Archives was established in June 2002. The total spend on advertising since that date is as follows;

The bulk of the expenditure on advertising incurred by my Department is in respect of newspaper advertisements and advertisements in other publications such as the Phone Book and the Iris Oifigiúil. Promotion, media and advertising expenditure also formed a small element of the programme costs of the Rejoyce, Beckett Centenary, Dublin Theatre 50th Anniversary, Flight of the Earls Commemoration and Viking Longboat events, in the period covered by the question. The Department does not retain separate data in relation to the expenditure in grant aided initiatives.

It should be noted that expenditure by the National Museum and the National Library is included in the figures up to 2005 as they were part of my Department until they were established as separate corporate entities in May of that year.