Written answers
Wednesday, 21 November 2007
Department of Enterprise, Trade and Employment
Departmental Advertising
9:00 pm
Damien English (Meath West, Fine Gael)
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Question 235: To ask the Minister for Enterprise, Trade and Employment the amount his Department spent on advertising and promotional campaigns in each year since 2002; and the amount that was spent on television, radio, print media and internet media in tabular readable form. [30213/07]
Micheál Martin (Cork South Central, Fianna Fail)
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The amount spent by my Department on advertising and promotional campaigns in each year since 2002 is as follows- €493,296 in 2002, €528,952 in 2003, €574,142 in 2004, €661,061 in 2005, €713,695 in 2006 and €596,664 to date in 2007. The amount spent by my Department on television, radio, print media and internet media since 2002 to date in tabular form is as follows:
| Year | T.V | Radio | Print Media | Internet Media | Other Promotional costs |
| € | € | € | € | € | |
| 2002 | 75,940* | Nil | 280,358 | 21,031 | 115,967 |
| 2003 | Nil | 60,784 | 360,490 | 107,678 | Nil |
| 2004 | 66,125* | 72,678 | 256,657 | 55,886 | 122,796 |
| 2005 | 38,439 | 94,454 | 315,827 | 79,860 | 132,481 |
| 2006 | 63,909 | 204,252 | 253,407 | 67,155 | 124,972 |
| 2007 | 39,801 | 60,630 | 298,382 | 15,157 | 182,694 |
| *Not possible to disaggregate TV and radio figures for 2002 and 2004. |
The above figures do not include any spending by the offices or agencies of my Department.
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