The next recommendation deals with inflation. I am confident the Government will continue to tackle the issue to the best of its ability. However, the following recommendation is vital. The report suggests the prices and products on offer from Ireland's competitors should be studied and this information made widely available. This would be a welcome development and would help to focus the minds of small and medium-sized tourism operators regarding what is on offer to potential customers. It could be a wake up call to a few operators, as they will have to become more competitive if they are to thrive.