Although there are too many other recommendations to go through in detail, I refer to those relating to the improvement of competitiveness and value for money. If Ireland is to maintain a healthy tourism industry, addressing competitiveness must be our main priority. It is the greatest hurdle we face and the set of recommendations to deal with this problem is interesting. The first recommendation is the tourism industry needs to acknowledge that competitiveness is a problem and that the industry, as a whole, has a responsibility to address it. There is a culture within sectors of the industry where the issue of competitiveness is seen as someone else's problem. A solution cannot be implemented until that attitude is addressed.