The health promotion unit is also currently running an alcohol awareness campaign entitled Think Before You Drink – Less is More. The initial aim of the campaign was to raise awareness of alcohol-related issues and problems as a public health issue, highlight results of research findings which demonstrated the scale of the problem and raise these issues for public debate. The first phase of the campaign emphasised that alcohol involved choices for the individual and that there were benefits in not depending on alcohol for a good time. Phase two of the campaign targeted those who buy, supply or sell alcohol to under age drinkers. It consisted of radio advertisements and posters which were displayed in approximately 12,000 pubs, off-licences and retail outlets where alcohol is sold. The emphasis was that everyone should play their part by not making alcohol accessible to young people.