The responsible serving of alcohol – RSA – programme is a training initiative which was developed specifically for those who work in the bar trade and hospitality sector. It was devised and developed by the health promotion unit in partnership with the drinks industry group, vintners associations and CERT. The aim of the programme is to limit harm in the drinking environment by not serving to intoxicated customers, encouraging the use of age cards to prevent under age people from being served and promoting alternative strategies to reduce drink driving.