Another initiative involved the printing of sensible drinking advice on airline ticket wallets which were circulated by the health promotion unit to holidaymakers via travel agents. These coincided with the summer holiday season and examination results and reinforced the message of having a great time, rather than being too out of it to really experience the moment. The latest phase of the campaign specifically targets the 18-29 year old binge drinker in the settings of colleges, communities and the workplace. A national advertising campaign on television and radio highlights the concept of excess. The health promotion unit has also developed information materials to help spread the key messages of the campaign.