The National Youth Council of Ireland, with support from the health promotion unit, initiated a national project which provided opportunities for young people between 14 and 16 years of age to explore their relationship with alcohol. The process culminated in the development of resource materials for youth leaders working with young persons in the non-formal sector. The project, Its your Choice, illustrates creative ways of working with young people on alcohol awareness using arts and media based techniques. Training is provided for youth leaders to ensure the implementation of this initiative.