In response to a growing concern about alcohol promotion practices on campus, high risk drinking among students and its impact on student academic performance and student attrition, the health promotion unit produced a document entitled, A Framework for the Development of a College Alcohol Policy, which has been prepared in association with the heads of the colleges and the Union of Students in Ireland. The framework provides guidelines for a comprehensive approach which include measures on controlling promotion, sponsorship and marketing. The aim of the guidelines is to limit harm in the drinking environment, increase awareness and education, encourage alternatives and choices and provide campus support services. Each third level institution can adopt the guidelines to reflect the needs and aspirations of its campus environment.