Mr. Mark Scanlon:

From our perspective, that has been difficult coming from where we have as a start-up business and part of a League of Ireland department relying on its staff. The benefit for us in that regard has been being able to bring the expertise of Premier Sports onboard. The work it has done as an Irish-owned and operated company for a number of years, dealing with subscription services meant was able to help us shape our offering. That data and research comes from a professional company.