Mr. Noel Quinn:

We do two different types of research dips every year. For GAA+, we do it postseason with our subscribers. We open it for a week. We do an eshot and ask for feedback. Some would be quantitative, some would be open-text box. From that, we have got some of our best ideas for going forward, for example, people wanting more hurling such as Leinster hurling, which is why it was increased this year; more access to Tailteann Cup games to profile the second-tier competition; more options like three for two bundles and being able to pay in instalments rather than upfront, which was helpful feedback; the type of midweek shows they would like; and the type of tone and style, which is evidently different to RTÉ. Those are examples of some of the research and feedback we take from our subscribers. That is done every year. More generally we use an independent company twice a year, pre-championship and post-championship, to get a general temperature check on fan sentiment around the GAA's perception and image and what it means to them to be involved.