Ms Deirdre Ní Choistín:

Given the way audiences watch more IP-based platforms, we need that prominence to be enacted so public service media is visible and findable. YouTube is a platform we consider a distribution channel for content but not necessarily a content creator. For TG4, it is about using the platforms to reach audiences but the prominence aspect of the OSMR needs to be implemented for public service media, particularly as the TAM Ireland study shows fewer people watch linear television in the way they did, with cable and all the rest. It is going more towards Internet-based television. If public service media is not findable, we will not have relevance and will not be operating in the same circumstances as we are now.