Dr. Susan Leavy:

We need to implement what we have. The media commission has a big responsibility to implement it. Micro targeting means there is huge scope for grouping people into categories and predicting their behaviour based on attributes. It goes against the approach of treating people equally. It is kind of stereotyping and treating people differently based on their attributes. It goes against a lot of what we have been trying to do in equality legislation and the like. We must implement what we have very well, but also understand that there must be some literacy on the systems that do that and how they work.