Dee Ryan (Fianna Fail)

I am concerned about the micro targeting of marketing and the impact this fast-paced development in technology could have on all of those things. It is irrelevant if I disable the cookies on a website I visit or on something I am viewing because I am going to be profiled, served up and constantly bombarded with a particular set of adverts relating to other content I have viewed. Do we need to update our legislation in that area? What can we do to guard against that?