Oireachtas Joint and Select Committees
Thursday, 20 January 2022
Public Accounts Committee
2020 Report of the Comptroller and Auditor General and Appropriation Accounts
Vote 33: Tourism, Culture, Arts, Gaeltacht, Sport and Media
Programme E - Broadcasting
9:30 am
Ms Dee Forbes:
I thank the Deputy for her question. The advertising rate, or the cost per thousand eyeballs, as she referred to, depends on the audience being targeted. We have a wide range of audiences, including all adults, young adults, ABC1s, men, etc. The cost per thousand is based on the audience. I can happily furnish the Deputy with some broad outlines of that.