Jennifer Carroll MacNeill (Dún Laoghaire, Fine Gael) | Oireachtas source

I thank the RTÉ witnesses for attending.

I want to focus on the other aspect of RTÉ's revenue, the commercial side, which the witnesses say amounts to 41%. Obviously, there is a lot of focus here on the licence fee. I see in the briefing material the witnesses provided, for which I thank them, that there is a strong focus on the licence fee and the threat to Irish programming generally if there is no action and so on. I want to consider the other side of RTÉ's revenue - the commercial advertising side. RTÉ has a dual funding model. There is no other media organisation of which I am aware that gets State support. The Irish Independent, The Irish Timesand Virgin Media, for example, do not. Therefore, it is very significant to have received €1 billion in the period 2015 to 2019. On commercial advertising, can the witnesses explain to me what is RTÉ's advertising unit rate? For example, what is the cost per thousand eyeballs? Is that not the advertising unit? What is that here? How does it compare to an equivalent unit in the UK?