Oireachtas Joint and Select Committees

Wednesday, 26 September 2018

Joint Oireachtas Committee on Children and Youth Affairs

Tackling Childhood Obesity: Discussion (Resumed)

9:30 am

Ms Kate O'Flaherty:

In terms of evaluation, again, we are progressing an evaluation piece of work with the Department of Finance to measure the levels of consumption of sugar sweetened drinks. Levels of consumption are still very high in children and young adults, particularly in lower socioeconomic groups, such that we have not achieved a big change in consumption and consumer culture. We are also capturing data on behaviours and attitudes, including people's awareness of their diets and the overall levels of sugar and other ingredients in their diets.

On the issue of weighing children, we are on a journey around normalisation in the names of our policies and strategies. In our campaign, we reference a healthy weight for children rather than child obesity per se. This is important in terms of buy-in. We also have a mindset or attitude issue among the adult population in that most of do not recognise the risks of approximately 60% of the adult population being overweight.

I suppose there is a journey to go on with everyone to tackle that in a supportive way to recommend to people the small things they do on diet and being more active will all add up over time and they are worth it. They are difficult changes for people to make. It is a big decision not only to say they want to make a change but to actually follow it through.