Oireachtas Joint and Select Committees

Thursday, 13 November 2014

Joint Oireachtas Committee on Finance, Public Expenditure and Reform

Overview of Banking Sector: AIB

12:40 pm

Mr. Bernard Byrne:

On the mortgage side, our most recent campaigns in respect of both brands, AIB and EBS, have featured this as a significant component. In AIB, our commitment is that the same person who handles a customer's mortgage application will be with the person all the way through the process. That is our advertising positioning. In EBS, there is a commitment to personalisation and out-of-hours availability - that is, much more significant hours, because it is a different model.