Imelda Munster (Louth, Sinn Fein) | Oireachtas source

It would determine how effective CSR was and which companies were complying. When I raised that issue, I was also hoping some structural initiatives would be under way. Having a company sponsoring a football team is all well and good, but in areas of high deprivation there is a need for something more concrete that will have a long-term benefit. People are not looking for charity or handouts. They are seeking something tangible and that is what CSR ought to be about. It should be the main goal and would also then be a measure of the effectiveness of CSR. Reference was also made to the plan setting out 17 actions across four goals, one of which was awareness. How is it measured?