Dr. Céline McHugh:

Measurement is very important in this area and also one of the more challenging aspects. Companies are starting to report and measure the impacts and we are relying on them to do so. Ms Phelan has mentioned, in the context of Business in the Community Ireland, that measurement is becoming a stronger characteristic of this type of work because it is important that businesses capture the impact of their activities in this space. We are very interested in developing that aspect more. Several academics are also members of the forum and we are working with them to explore the impact of CSR in Ireland. There is a lot of information internationally but much less in Ireland. Such measurement is, therefore, one our work strands. The baseline survey was our first step into that area, but we would definitely like to get to the next level of detail.