Pa Daly (Kerry, Sinn Fein)
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61. To ask the Minister for Enterprise, Trade and Employment the measures he is taking to address the phenomenon of shrinkflation; and if he will make a statement on the matter. [50844/25]

Niamh Smyth (Cavan-Monaghan, Fianna Fail)
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Shrinkflation refers to instances where the size, weight, or content of a product is reduced while the price remains unchanged, resulting in a higher unit price. It can occur across a range of products.

Directive 98/6/EC on price indication allows Member States to adopt more favourable provisions for consumer information, but these must remain consistent with broader EU obligations. I am aware that the European Commission has opened infringement proceedings against a Member State for introducing mandatory shrinkflation labelling, citing concerns about proportionality and the potential impact on the free movement of goods within the Single Market.

There is a risk that unilateral national measures could lead to fragmentation of the Single Market. I understand that the European Commission is considering options under the ‘farm-to-fork’ strategy that may include proposals to strengthen the EU framework on consumer information and food labelling. The European Court of Auditors has also encouraged the Commission to review the existing legal framework and address any gaps that may affect the clarity, consistency, or effectiveness of consumer information rules.

Ireland has not formally raised the issue of shrinkflation at EU level to date, but my Department is closely monitoring these developments. Should proposals emerge that support a harmonised EU-wide approach to shrinkflation labelling—balancing consumer protection with the integrity of the Single Market—they will be considered in due course and discussed with relevant stakeholders.